Have you ever noticed that when you're ill you just want to be normal? You don't care about Kirsty Gallagher on the back of a bus telling you she feels great. You just want to be normal. Well Vitabiotics aren't actually proven to make any difference at all. Which got us to thinking, should they change anything at all? Well we decided no. I mean, you're healthy. Why would you want to change that? If you never get ill you never have to get better. It makes sense. Apart from it sounds really weird.
Wotsits are officially the only crisps that can spoon. They're also cheese flavoured (cheesy), and made of corn (corny). From there our challenge was clear. Make the cheesiest, corniest, loved-up-iest campaign your brain can handle. Et voila.
DIY is a super manly thing, and it's kind of emasculating when you're actually well bad at it (thanks society). So we're helping people who use Task Rabbit pretend that they did the DIY themselves. It can be our little secret. We'd love it if Joan Cornella would illustrate these, which is why we tried to make it look like he might have.
Tom Reas at Grey needed a bit of help making some non-advertising-but-still-kinda-advertising for Indian Rickshaw company SMV Wheels, who are gr8 because instead of drivers paying most of their earnings in rent, they let them rent-2-buy.
But how do you advertise to people who never learned to read?! Well, they made this cool little graphic novel. Katy did storyboarding and rifled through bajillions of people to help commission the fab illustrators, Ayeshe Sadr and Ishaan Dasgupta at 211 Studio in New Delhi.
This is a story about some Wotsits that fall in love. We made it for our student book but we still think it's top notch.
CANNES FUTURE LIONS NOMINATED! STUDENT WORK!
For the 29,000 children in the UK who have diabetes, finger pricking is no fun at all, but we’ve discovered this tech that means you can measure blood glucose from sweat. So we thought ‘why don’t we embed a patch in a pair of socks so we can monitor the sweatiest part of your body, and send notifications to your phone when you need insulin?’ The future is now.
MY VOUCHER CODES
My Voucher Codes came in to SCA and set the students (us) two briefs. We got a bit carried away and won both. First time round we parodied the John Lewis Christmas ad. It did so well we made an unofficial Euros song too. All the proceeds go to Nordoff Robbins, and we get to say we're in a band. Win win.
The John Lewis spoof also won Best Use of Digital at the 2016 CIPR Excellence Awards, and Digital and Social Media Campaign of the Year at the #PRCADARE Awards 2016. Wahoo!
A Cheesy Love Story
Sock it to diabetes
Christmas Doesn't Cost The Moon - John Lewis Christmas Ad 2015 Parody We got a fair bit of press for this one
Gonna Win The Euros - The 1966 - Unofficial England Euro 2016 Song And a fair few mentions for this 'un too
D&AD NEW BLOOD YELLOW PENCIL WINNER! STUDENT WORK!
Get Poached is a partnership between LinkedIn and WWF that makes charity work more tangible. Users pick skills they’d like to learn, and practice those skills whilst giving WWF a helping hand. In return, they get a jazzy little badge that’s shown at the top of their Linkedin profile, helping them stand out from every other grad with a 2:1. And then they can start making big bad companies more sustainable from the bottom up.